In every business, no matter the size or the industry, there are two main objectives: grow revenue and decrease customer attrition. Learning how to increase your revenue is the easy part - generally, keeping your costs below your income is a good place to start. But learning how to decrease customer attrition can be a little more difficult.
What’s the secret? Customer satisfaction.
If customers are truly satisfied with your brand and like doing business with you, they’ll be less likely to churn. Now the question is, how can you ensure you’re keeping your customers satisfied?